Brandless

Visual identity development and comprehensive packaging system designed for Brandless, a socially-conscious startup retailer offering an ever expanding array of foods, beauty & personal care products, and housewares—all sold online for $3 or less.

Launched in July 2017 with $50 million in funding, the company is a self described "group of thinkers, eaters, doers, and lovers of life with big dreams about changing the world." The brand launch was covered by media outlets including Fast Company, Buzzfeed, and TechCrunch.

Completed at RED ANTLER. Creative Direction: Simon Endres, joshua levi. Design: Brice McGowen, ryan bugden. 

Brandless had the revolutionary idea to remove the ‘brand tax’ and focus on what matters—quality.

The identity system is both simple and iconic, spanning an incredibly wide range of categories from food to skincare. The Brandless white label communicates each product’s benefits without distraction.